• How Google’s Chrome Ad-Blocker Could Change Digital Advertising

    In February 2018, Google will put into effect the Better Ads Experience Program, which was established in the middle of last year. As a result, there will be a number of changes in the way we’re

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  • Mass media’s not as dead as you think

    For the last few years, advertisers have had two words burnt into their brain when it comes to marketing and media buying – hyper targeting. Why waste money and resources on media that will

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  • Top Mobile Monitoring Apps on the Market

    The use of Mobile monitoring apps has spread worldwide due to their user-friendliness and countless benefits. Check out this list to learn more about the most popular monitoring apps currently

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  • 12 Ways to Improve Your Facebook Marketing

    If you’ve kept up with the latest changes at Facebook, you probably know about edgerank: the algorithm that determines what shows up in users’ newsfeed. Many businesses that use

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  • Conservation Partnership Launches First Ever Credit Transaction to Reduce Nitrous Oxide Emissions from Agriculture

    Portland, OR (February 19, 2014) – The Climate Trust and Delta Institute today announced a new effort to reward farmers for reducing the environmental impacts of their nitrogen fertilizer

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Making Better Business Decisions

A recent Financial Times column explored the way subtle biases can affect a person’s judgment.  Two brothers, Chip and Dan Heath (they are also professors) describe these biases with the acronym